Data Engineering

We develop, optimize and operate some of the largest data infrastructures for media and IOT companies, including onboarding, pipelines, warehousing and reporting.

Data Science

We use machine learning to build best-in-class models for media companies, including data normalization and fusion, identity matching, audience indexing, attribution and predictive analytics.

Data Operations

We know how to set up environments that will get the right data, to the right people, at the right time, and the pitfalls to avoid. Our team of experts on AWS and open source technologies and are able to build, maintain, and operate data pipelines at scale.

About Us

Dativa is a global consulting firm providing services to companies that want to embrace data-driven TV. We develop data science models, build, manage and run data infrastructure, plan and execute data-driven campaigns and provide strategic direction for media companies that want to harness the power of data

Data Engineering

Data Engineering

We develop, optimize and operate some of the largest data infrastructures for media and IOT companies, including onboarding, pipelines, warehousing and reporting.

Data Science

We use machine learning to build best-in-class models for media companies, including data normalization and fusion, identity matching, audience indexing, attribution and predictive analytics.

Data Operations

Data Operations

We know how to set up environments that will get the right data, to the right people, at the right time, and the pitfalls to avoid. Our team of experts on AWS and open source technologies and are able to build, maintain, and operate data pipelines at scale.

Latest from our team

The promise and challenges of advanced TV advertising

There are lots of definitions for and components of advanced TV advertising, but at its simplest, we use the term as a catch-all for improving TV advertising through the application of data, as opposed to relying on more traditional research-based data sets Traditionally, a company trying to sell ad-space …

Introducing the Overlays Data Capture Architecture

Alongside the implementation of GDPR last year, the global rise of Distributed Ledger Technologies (DLT) and the adoption of blockchains as an immutable store of information, have highlighted a risk in how enterprises handle personally identifiable information (PII) data. The blockchain is a visible, distributed ledger which allows for …

Data Science for Generation Z

In the TV industry, we have seen a seismic shift away from the demographic panel data typified by the likes of Nielsen, and towards using more nuanced TV data and bigger datasets to target advertising and drive subscriber and viewer analytics However, the one demographic metric that seems to …

When you need data engineers, not data scientists

Data science has become a real buzzword over the last few years. Everybody wants to be a data scientist, resulting in phenomena such as data science boot camps. Yet ten years ago there was no "data science," even though a lot of the tasks data scientists carry out today …

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