Data Engineering

We develop, optimize and operate some of the largest data infrastructures for media and IOT companies, including onboarding, pipelines, warehousing and reporting.

Data Science

We use machine learning to build best-in-class models for media companies, including data normalization and fusion, identity matching, audience indexing, attribution and predictive analytics.

Data Operations

We know how to set up environments that will get the right data, to the right people, at the right time, and the pitfalls to avoid. Our team of experts on AWS and open source technologies and are able to build, maintain, and operate data pipelines at scale.

About Us

Dativa is a global consulting firm providing services to companies that want to embrace data-driven TV. We develop data science models, build, manage and run data infrastructure, plan and execute data-driven campaigns and provide strategic direction for media companies that want to harness the power of data

Data Engineering

Data Engineering

We develop, optimize and operate some of the largest data infrastructures for media and IOT companies, including onboarding, pipelines, warehousing and reporting.

Data Science

We use machine learning to build best-in-class models for media companies, including data normalization and fusion, identity matching, audience indexing, attribution and predictive analytics.

Data Operations

Data Operations

We know how to set up environments that will get the right data, to the right people, at the right time, and the pitfalls to avoid. Our team of experts on AWS and open source technologies and are able to build, maintain, and operate data pipelines at scale.

Latest from our team

Demand forecasting using TV data

We hear a lot about demand forecasting in our industry, and it's an established practice in TV analytics. Ratings forecasting has been a bedrock of TV advertising sales for decades. As the volume and variety of data in the TV industry increases, so does demand forecasting. But what is …

Thoughts on TV Week

Dativa was at TV Week in New York last week, with our Chief Data Scientist Tom Weiss speaking on a panel about how data analytics is becoming TV's new table stakes at the event's TV data day. Here are our key takeaways from the show TV is in rude …

How addressable might work in a GDPR world

Addressable TV - technology that advertisers can use to target TV ads at particular households or devices - is generating significant column inches within the TV industry. But GDPR is - at least partially - extinguishing some of the hype in Europe. It's the first thing most customers in Europe ask us about …

Segmentation: a legacy research method, but never more relevant

The last decade has seen new data-driven companies disrupting industries as diverse as transportation, retail and, of course, media. We all know the names, and the stories. Companies with vast amounts of data, and who use it to target their customers individually, has enabled these companies to offer personalized …

See the latest posts

Contact our data engineering or data science consulting teams