Data Strategy

We turn data ambitions into a coherent strategy. We help the world's leading brands and technology companies refine their data “wants” into a road map, working collaboratively to identify what they already have, what they need to have, and how to begin implementing this

Data Science

Our custom development of data science models that you own will give you a competitive edge. We have built models that support data attribution, ad sales, internal analytics, real-time data generation, and more.

Data Engineering

We know how to set up environments that will get the right data, to the right people, at the right time, and the pitfalls to avoid. Our team of experts on AWS and open source technologies and are able to build, maintain, and operate data pipelines at scale.

About Us

Dativa is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.

Data Strategy

We turn data ambitions into a coherent strategy. We help the world's leading brands and technology companies refine their data “wants” into a road map, working collaboratively to identify what they already have, what they need to have, and how to begin implementing this

Data Science

Our custom development of data science models that you own will give you a competitive edge. We have built models that support data attribution, ad sales, internal analytics, real-time data generation, and more.

Data Engineering

Data Engineering

We know how to set up environments that will get the right data, to the right people, at the right time, and the pitfalls to avoid. Our team of experts on AWS and open source technologies and are able to build, maintain, and operate data pipelines at scale.

Latest from our team

TV Advertisers Need Better Audience Segments

With online segments overlaid on linear schedules, many are hoping for a golden age of TV advertising, where brands can break out beyond the demographics used for linear audiences, such as "truck intenders" and "parents with children.” However, little time has been spent considering where these segments come from …

Streamlining Data Operations on AWS

With increasing demand for data engineers, it is becoming harder to recruit staff who can manage and support a data pipeline. Although cloud providers like AWS have simplified the technical operations such as managing servers and hosting facilities, the day to day operations of managing data remain. These include …

Data science under GDPR with pseudonymization in the data pipeline

The EU's new General Data Protection Regulation (GDPR) regulation that takes effect from May 25th might make it tempting to remove all personally identifiable information (PII) from your data pipeline. Deleting everything would undoubtedly provide full compliance with GDPR but it would also significantly frustrate data science efforts across …

Comparing smart TV data to Nielsen and set-top-box data

We’ve worked enough with Nielsen's panel data to know that’s a fair-weather indicator of TV viewing. We’ve analyzed set-top-box data to see that it fills in a lot of the gaps that aren’t covered by panel data. Now we’ve got smart TV data from …

See the latest posts

Need Data Science Consulting?