Data Engineering

We develop, optimize and operate some of the largest data infrastructures for media and IOT companies, including onboarding, pipelines, warehousing and reporting.

Data Science

We use machine learning to build best-in-class models for media companies, including data normalization and fusion, identity matching, audience indexing, attribution and predictive analytics.

Data Operations

We know how to set up environments that will get the right data, to the right people, at the right time, and the pitfalls to avoid. Our team of experts on AWS and open source technologies and are able to build, maintain, and operate data pipelines at scale.

About Us

Dativa is a global consulting firm providing services to companies that want to embrace data-driven TV. We develop data science models, build, manage and run data infrastructure, plan and execute data-driven campaigns and provide strategic direction for media companies that want to harness the power of data

Data Engineering

Data Engineering

We develop, optimize and operate some of the largest data infrastructures for media and IOT companies, including onboarding, pipelines, warehousing and reporting.

Data Science

We use machine learning to build best-in-class models for media companies, including data normalization and fusion, identity matching, audience indexing, attribution and predictive analytics.

Data Operations

Data Operations

We know how to set up environments that will get the right data, to the right people, at the right time, and the pitfalls to avoid. Our team of experts on AWS and open source technologies and are able to build, maintain, and operate data pipelines at scale.

Latest from our team

When machine learning goes wrong

We read (and have written) a lot about how companies have used machine learning successfully - but what about when companies have used machine learning unsuccessfully? There are a lot of examples of the latter. We've all been there. Like anything in life, data science is something we get better …

What might happen to opt-in rates in a GDPR world

At the risk of quoting the 21st Secretary of Defense, one of the big "known unknowns" of GDPR is how it will impact opt-in rates. For many of the data use cases that define data-driven TV, this is a critical success factor: addressable advertising relies on matching viewer data …

Realtime feature detection in a browser with TensorFlow JS

At Dativa, we've been doing AI and machine learning for a long time. When we started, it was hard, requiring massive computing power and a lot of time. At the beginning of 2019, we are in a situation where many of these technologies are mature to the stage where …

TV Analytics 101: Data Mining

Many TV businesses have vast amounts of archived data going back years. It might be great to have a large volume of data to work with, but it also means you need a complicated process to figure out what data the company has in a report that lists these …

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