TV Data

TV Data

We are experts on all forms of TV data. From set-top-box to smart TV data, we have created platforms to collect, aggregate, store, model, and visualize TV data. We understand the differences between OTT viewing data and MVPD data and have developed models to provide integrated reporting across all platforms.

Our in-depth knowledge of smart TV, OTT, and set-top-box data is unique in the industry, and we can provide strategy, modeling, and engineering solutions to process and integrate any TV dataset.

Latest TV Data News

The coronavirus pandemic is driving buyers to use targeting through greater adoption of data tools

According to Fox Network Group, the Disney subsidiary, advertisers are looking for precise household demographics through layering data or using first and third-party data about the potential customers they are trying to target. The Group says it has always been ahead of the curve in terms of trying to making its inventory available for digital and literal programmatic.

NBCU's advanced advertising group, NBC Spot On, agrees to a deal that makes its inventory available on Mediaocean

Media buyers can now purchase NBCU's OTT and CTV inventory using Mediaocean's Spectre platform, a media-buying software platform that will allow them to manage campaigns in DMAs throughout America as well as giving them advanced audience and geo-targeting capacities and access to long-form premium inventory.

Online retailers flock to advertise on TV as demand for their products skyrockets due to higher demand for online shopping

Before the pandemic, online retailers tended to spend 90% of their ad budgets on performance media, typically Google and Facebook, but this is changing, and in good part due to lack of reach. Advertising on TV is also a way to stand out from the competition, particularly as companies expand from being small to becoming large.

Demand to watch digital videos increases across the board while the demand for ads faces a decline in some areas

According to Innovid, the NY-based marketing and advertising company, there are verticals, such as consumer-packaged-goods, insurance, and telecoms, where the demand for ads has increased. At the same time, OTT services picked up some of the ad budgets assigned to live sports pre-covid-19. Trends that are likely to remain in the longer term include connected TV and programmatic.

Media buyers attracted to the brand loyalty rather than the audience offered by publishers' videos

A virtual showcasing of video inventory, which included presenters such as Condé Nast, Vice Media Group, and Barstool Sports, said that media buyers are attracted by the nimbleness and flexibility which their video inventory offers during this traumatic, covid-19 pandemic. Low budget videos appear particularly attractive to these publishers who want to ensure they have sufficient inventory to take them into the fall.

Dativa is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.

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