TV Data

TV Data

We are experts on all forms of TV data. From set-top-box to smart TV data, we have created platforms to collect, aggregate, store, model, and visualize TV data. We understand the differences between OTT viewing data and MVPD data and have developed models to provide integrated reporting across all platforms.

Our in-depth knowledge of smart TV, OTT, and set-top-box data is unique in the industry, and we can provide strategy, modeling, and engineering solutions to process and integrate any TV dataset.

Latest TV Data News

YouTube to expand the amount of its content available to advertisers

Until now, ad buyers have not been able to advertise on what the company describes as edgier content, such as violent stunts and challenges. The company has written to advertisers asking which of them would like to be able to advertise on these riskier videos. Gamers have been expressing frustration for a while that YouTube won't allow advertisers to place commercials on their videos.

Matter More Media sees the subscription-based ad-free approach of Disney+ as a wake-up call to the industry

Matter More Media, the Chicago-based advertising company, reckons that, after 16 years of growing addressability, the 10 million ad-free Disney+ subscribers shows the lack of scalability within the ad industry and that the solution to this wake-up call is what the firm calls universal addressability, involving harmonizing technologies and inventory sources.

While Disney+ has created a huge surge of interest, some analysts think Netflix will emerge victorious in the streaming wars

Newton Advisors, the financial commentator, has forecast that in spite of a strong start by Disney+ and a difficult few months for Netflix, that Disney's launch actually marks the beginning of the resurgence of Netflix. This assessment of the two companies is based partly on stock performance since the launch of Disney+ and partly from a belief that currently Netflix is inherently stronger than Disney+.

D2C brands are turning a profit and looking to expand globally - not looking to be bought out

A new report by IAB Research, the NY-based advertising company, indicates both that D2C firms are not simply waiting to be bought up and nor do they merely use social media to assert their presence. Instead, these direct-to-consumer companies are making a profit, use diverse media strategies, including digital and print ads, and have global expansion plans.

For Discovery, full-funnel attribution is the future of TV measurement

Discovery emphasizes the importance of upper-level metrics, which include brand awareness and health, as well as understanding how these factors integrate with bottom-level metrics. The iconic company also stresses the importance of getting a broad perspective on TV and what it can achieve so that buyers can see the whole picture when it comes to attribution.


Dativa is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.

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