TV Data

TV Data

We are experts on all forms of TV data. From set-top-box to smart TV data, we have created platforms to collect, aggregate, store, model, and visualize TV data. We understand the differences between OTT viewing data and MVPD data and have developed models to provide integrated reporting across all platforms.

Our in-depth knowledge of smart TV, OTT, and set-top-box data is unique in the industry, and we can provide strategy, modeling, and engineering solutions to process and integrate any TV dataset.

Latest TV Data News

Motor-racing fans were able to enjoy a fun-filled esports weekend with Formula 1

With the Bahrein Gran Prix canceled last weekend, a new option emerged from Formula 1 for its fans in the form of esports races. These virtual events began to appear at record-speed after the cancellation of the previous weekend's Australian Grand Prix. Last weekend there were three races to replace the Bahrein Gran Prix, including The Race All-Star Esports Battle last Saturday, where well-known drivers engaged in a virtual race. All three events were live-streamed on YouTube and Twitch.

Disney+ is the most popular option for OTT subscribers stuck at home

During the weekend of March 14-16, the number of subscribers to Disney+ tripled compared to the previous weekend, according to Antenna, the NY-based PR firm. The company says it bases these figures from opt-in consumer panel data. While HBO NOW and Showtime also showed gains of 90% and 78% during the same period, unlike Disney, they are offering free trials, which may skew the results in their favor.

YouTube reduce video quality for a month to help reduce Internet traffic

Concerned by high rates of Internet traffic during the covid-19 crisis, YouTube has reduced video quality on its site as default although, if viewers choose, they can still access videos in HD. This change was initially in response to European regulators asking streaming providers to help reduce bandwidth demand in Europe but has now extended this policy to America as well. YouTube and Netflix were the biggest consumers of bandwidth on the Internet.

Lack of live sports events likely to benefit Netflix

As covid-19 shuts down live sports events for the foreseeable future, analysts believe that this will accelerate cord-cutting. With the trend of Netflix's market share increasing, and it's share price performing well compared to other stocks, Netflix looks set to be a winner as people stay at home and watch more TV, according to Baird, the WI-based financial services firm.

Lotame says the end of cookies needs transparency and an open framework

Lotame, the MD-based data solutions company, reckons that lots of different solutions to no more cookies is not ideal and that greater collaboration is a better way forward. While cookie replacements are emerging, such as identity graphs, the firm believes that more ecosystem involvement is the way to generate better quality big data insights.

Dativa is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.

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