Apple has made its name with high-quality, expensive products, which makes its decision to pitch its new streaming TV service at $4.99 a month somewhat surprising. In a market that is rapidly becoming saturated with new services, and given Disney+ set their streaming service price at $6.99 back in April, analysts are asking themselves if we are about to see a TV streaming price war.
NBC Universal will use its 15,000 hours of TV and movie catalog to underpin the new service, as well as offering original content. Peacock will be ad-supported, but many cable packages will also include the service. NBC says the name indicates the kind of quality programming the service will offer.
Altice, the NY-based telecommunications company, has added Amazon Prime Video to its Altice One OTT platform. Altice recently said it had 429,000 unique customers at the end of Q2. The company has also recently collaborated with Amazon in producing home speakers for Alexa, the Internet giant's virtual assistant.
Metrological, the Dutch-based information technology and OTT application platform company, has been acquired by Comcast. Comcast has an app store on its X1 video platform, which it both uses for its own brand and also white labels to other firms such as Cox Media, and the purchase appears to reinforce its strategy for the platform.
A new emarketer report says that 57.2% of Americans will view TV through CTV this year while advertisers are expected to spend $3.8 billion on OTT in 2019. While some viewers supplement their linear viewing with OTT and CTV others are replacing linear completely, meaning that advertisers also need to change their habits.