TV Data

TV Data

We are experts on all forms of TV data. From set-top-box to smart TV data, we have created platforms to collect, aggregate, store, model, and visualize TV data. We understand the differences between OTT viewing data and MVPD data and have developed models to provide integrated reporting across all platforms.

Our in-depth knowledge of smart TV, OTT, and set-top-box data is unique in the industry, and we can provide strategy, modeling, and engineering solutions to process and integrate any TV dataset.

Latest TV Data News

Nexstar teams up with Mediaocean to sell OTT advertising inventory

Nexstar, America's largest television station owner, will gain access to the media buyers who use NY-based Mediaocean's Spectrum platform for its OTT, digital video, display, streaming audio, and linear broadcast advertising inventory. 63% of US households have access to Nexstar, which boasts a digital audience of 106 million unique monthly users.

YouTube gets three of the top gaming influencer to sign exclusive deals with its platform

While YouTube is a significant player in the streaming wars, this strategy of bidding for talented influencers is similar to that of Microsoft's Mixer, which started the trend, as well as of Facebook, and Twitch. Of the three influencers, one began her career on Twitch, whereas the other two became prominent through millions of YouTube subscribers.

Header Bidding is heading toward Connected TV

Header Bidding has been around since 2015 and uses programmatic to let buyers bid for the same display inventory. It is now coming to Connected TV through the efforts of the likes of The Trade Desk, FreeWheel, and Amazon, and header bidding is becoming mainstream, both through mass adoption and technical developments.

NBCUniversal places its bets on 2020 as the year of addressable

The iconic mass media conglomerate describes "the year of addressable" as when firms stop using addressable solely for streaming services and start using it on all platforms. While the company already has AdSmart, a platform for targeting audiences, it is now releasing One Platform to allow clients to plan, schedule, optimize, and measure advertising impact across both digital and linear.

Quibi hopes to be the next significant entertainment evolution

Unlike rivals Peacock TV and HBO Max, Quibi, the short-form mobile video platform set to launch on April 6, was full of details of its new service at the 2020 CES. Quibi has original content, including from the likes of Stephen Spielberg, and will add roughly three hours of new content daily. With new episodes to shows regularly added, Quibi hopes to get people talking about what they view on the platform.

Dativa is a global consulting firm providing data consulting and engineering services to companies that want to build and implement strategies to put data to work. We work with primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers and media sellers.

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